building a brand from the ground up
leading, evolving, and elevating creative
Cresco labs
I joined Cresco as the sole graphic designer/art director, leading the creation and execution of marketing materials across multiple channels, including print, social, and OOH. I was responsible for establishing, maintaining, and elevating brand standards across all touchpoints as the company scaled. As the team grew, I onboarded and mentored additional designers, ensuring consistency and quality through clear brand education and guidance. My role also extended into packaging design, where I developed new labels, partnered directly with print vendors, and conducted press checks to ensure accurate, high-quality production.
