proof pharma can be beautiful
design-driven social ads
I led the creation of a suite of high-impact TikTok and Facebook/Instagram ads, transforming B-roll and CTV footage into engaging, platform-first social content. I reviewed and curated footage to craft compelling, platform-specific social ads. During shoot pre-production, I partnered on model casting, costume art direction, and set design. For the final ads, I led music selection and developed detailed storyboards, which were then handed off to the motion graphics team for animation and execution.
As the agency’s first TikTok ad initiative, I helped lead the discovery phase, collaborating with account and social teams to establish platform specifications and legal considerations. All of these learnings were recorded and shared with the rest of the agency to help guide future ads.