craft + taste
A brand guideline booklet designed to balance clarity, consistency, and visual impact.
Transforming large volumes of content into something clear, engaging, and beautiful is a core part of my design approach. For this project, I led the layout and design of a comprehensive brand guideline booklet, carefully organizing complex information into an intuitive and visually cohesive system. I leaned heavily into the campaign’s striking photography, using it as a primary storytelling device to elevate the overall look and feel. The result was a polished, on-brand guide that balances structure with creativity, making it both functional for internal teams and inspiring to use.